LOS ANGELES (March 2, 2023) – 24 Hour Fitness, the industry leader committed to creating a healthier, happier world through holistic ﬁtness, has today announced a new partnership with ﬁve-time MLS Cup Champions, the LA Galaxy. The partnership, brokered by AEG Global Partnerships, underscores 24 Hour Fitness’ ongoing commitment to the LA community and will see 24 Hour Fitness become an oﬃcial partner of the LA Galaxy, as well as an oﬃcial partner of the LA Galaxy Youth Development Camps and Clinics.
Together, both brands will create new chances for fans to ﬁnd inspiration and connect, both in the gymand on the pitch. 24 Hour Fitness members and Galaxy Season Ticket Members will be treated toexclusive opportunities throughout the season – including special events at Dignity Health Sports Park and experiences with Galaxy players, the Galaxy Star Squad, and the beloved Galaxy mascot, Cozmo.
As the Galaxy’s oﬃcial ﬁtness partner, 24 Hour Fitness will have a strong brand presence on game days at Dignity Health Sports Park as well as across the team’s digital channels. Additionally, Galaxy social media channels will feature exclusive training content by the Galaxy team presented by 24 Hour Fitness, giving fans a behind the scenes glimpse at how the players prepare for the season.
“We couldn’t be more proud to partner with the LA Galaxy, one of the most iconic soccer teams in the country,” said Karl Sanft, CEO of 24 Hour Fitness. “Our unwavering commitment to promoting holistic ﬁtness perfectly aligns with the Galaxy’s focus on achieving excellence at the highest levels of the sport. We want to bring together 24 Hour Fitness members and LA Galaxy fans and we are eager to show our support for the players and the community throughout the season. We hope this partnership will empower fans to pursue their ﬁtness goals and reach their full potential.”
“We are honored to welcome 24 Hour Fitness as an oﬃcial partner of the LA Galaxy and of the LA Galaxy Youth Development Camps and Clinics,” said Chris Klein, President of the LA Galaxy. “24 Hour Fitness shares our values, and we look forward to working together to help promote ﬁtness and healthy lifestyles in our local communities and beyond.”
“We are excited to be partnering with 24 Hour Fitness, a leading brand that shares our long-term passion for increasing the health, ﬁtness and overall well-being of our local community,” said Josh Veilleux, Senior Vice President, AEG Global Partnerships. “This new partnership will provide both of our organizations with a unique opportunity to promote healthy living initiatives with our Galaxy fans and amongst the many Southern California communities we both serve.”